Pravoma Oral Care | Sensitivity Toothpaste South Africa

Pravoma Oral Care Ocean Mint Sensitivity toothpaste tube and box on a marble surface with fresh mint leaves

Our TOOTHPASTE

Relief for Sensitive Teeth. Confidence in Every Smile.

Fresh mint leaves, ice and aloe vera with water splashing, representing Pravoma's toothpaste ingredients

The Formula

Every Ingredient Has a Purpose

Developed by a dentist, every ingredient was selected to support sensitive teeth, healthy gums and everyday oral health.

Explore the Ingredients

Dentist-Founded. Scientifically Formulated. Laboratory-Tested.

Our story Our Ingredients

Pravoma Oral Care Ocean Mint Sensitivity toothpaste box and tube on a white marble surface

Man in a blue robe smiling while brushing his teeth, with Pravoma toothpaste on the bathroom counter

Pravoma Oral Care toothpaste box with a swirl of toothpaste in the foreground

Pravoma Oral Care toothpaste tube with a dental mirror, toothbrush and mint leaves on marble

Close-up of Pravoma toothpaste texture with mint leaves and water droplets

Dr Praise Makhubele-Frederick, dentist and founder of Pravoma Oral Care, holding a toothbrush and dental model in her clinic

Meet the Founder

Developed by a Dentist.

Designed for You.

Pravoma Oral Care was founded by Dr. Praise Makhubele-Frederick, a dentist and entrepreneur with years of clinical experience treating patients across a wide range of oral health concerns. Inspired by the everyday challenges faced by patients living with tooth sensitivity, she created Pravoma to bridge the gap between professional dental expertise and daily oral hygiene, delivering a product built with scientific integrity, carefully selected ingredients, and real clinical insight.

Meet Dr Praise

3D rendered tooth protected by a translucent shield, surrounded by mint leaves and splashing ocean water

#1

OCEAN MINT SENSITIVITY TOOTHPASTE

Dentist-formulated for daily sensitivity relief. SLS-free, enamel-strengthening, and refreshingly clean.

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Mint leaves, ice crystals and a molecular structure diagram with an aloe vera leaf, representing Pravoma's toothpaste ingredients

#2

WHAT'S INSIDE

Hydroxyapatite for enamel support. Strontium Chloride for sensitivity relief. Stannous Fluoride for anti-cavity protection. Aloe Barbadensis for a soothing experience.

Xylitol for a clean, fresh finish.

Explore All Ingredients

Woman in a purple robe smiling and brushing her teeth in front of a bathroom mirror with her arm raised

#3

HOW TO USE

Apply a pea-sized amount to a soft-bristled toothbrush. Brush thoroughly for two minutes, twice daily. For best results, use consistently as part of your daily oral care routine and enjoy a fresher, more comfortable smile.

Trusted Standards

"Developed to the highest standards of quality, safety, and scientific integrity."

The Pravoma Difference

Dentist-Founded

Created from real clinical experience, not a boardroom brief. Every formulation decision reflects what patients actually need.

Scientifically Formulated

Each ingredient is deliberately selected and substantiated. No fillers, no compromises, just oral care science that works.

Laboratory-Tested

Manufactured under ISO 9001:2015 and ISO 22716 GMP certified standards, because quality should be verifiable, not just claimed.

Learn More

Oral Care, Explained.

Enamel Care

What Is Hydroxyapatite and Why Is It Used in Toothpaste?

Hydroxyapatite is a naturally occurring mineral that closely resembles the structure of tooth enamel. Here is why it has become a key ingredient in modern oral care formulations.