Pravoma Oral Care was founded with a single conviction
Everyday oral care should reflect the same integrity, expertise, and quality expected in professional dental practice.
How It Began
Born in the Dental Chair
After years of treating patients with tooth sensitivity, enamel erosion, and everyday oral health concerns, Dr. Praise Makhubele-Frederick saw a consistent gap — the products available on pharmacy shelves did not reflect the standards of care she practised in her clinic every day.
Pravoma Oral Care was her response. Not a business idea, but a clinical decision. A product designed from the inside out, formulated with carefully selected ingredients, manufactured to certified quality standards, and built to deliver a professional oral care experience in the hands of everyday consumers.
Our Mission
Bridging the Gap Between the Clinic and the Consumer
Pravoma Oral Care exists to make professional-quality oral care accessible to everyone. We believe that what happens in a dental practice, the precision, the science, the genuine concern for patient outcomes, should not stay behind the clinic door. Every product we develop is a direct extension of that belief.
Dentist-founded. Scientifically formulated. Laboratory-tested. Built for you.
Meet the Founder
Dr. Praise Makhubele-Frederick
Dr. Praise Makhubele-Frederick is a registered dentist, entrepreneur, author, and public speaker with years of clinical experience in general and aesthetic dentistry. As the founder of Pravoma Dental Clinic, she has spent her career committed to patient education, oral health advocacy, and delivering high standards of dental care.
Pravoma Oral Care is the natural extension of that commitment. Developed from real clinical insight, the brand reflects everything Dr. Praise believes oral care should be precise, trustworthy, and genuinely effective.
BSc Psychology | Bachelor of Dental Surgery (BDS) | Diploma in Business Management | Postgraduate Diploma in Aesthetic Dentistry | Certificate in Implantology | Postgraduate Diploma in Prosthodontics | MSc Dentistry (Orthodontics) | HPCSA Registered | SADA Member
Recognised By
The Foundation
Inspired by the Clinic. Designed for Home.
Pravoma Oral Care was not developed in isolation. It was built on years of direct patient experience at Pravoma Dental Clinic, where Dr. Praise worked with patients facing real oral health challenges every day. That clinical environment shaped every formulation decision, from the choice of active ingredients to the standards of manufacturing quality the brand holds itself to.
While Pravoma Oral Care operates as an independent consumer brand, the clinic remains its foundation. The expertise, the insight, and the commitment to genuine oral health outcomes that define Pravoma Dental Clinic are the same values that define every tube of Pravoma Oral Care toothpaste.
Founder's Launch Edition
Experience Pravoma Oral Care
Be among the first to experience the Ocean Mint Sensitivity Toothpaste.