Privacy Policy

Last updated: 08 July 2026

Pravoma Oral Care ("Pravoma", "we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store and protect your personal information when you visit or shop on pravomaoralcare.co.za, in line with the Protection of Personal Information Act 4 of 2013 (POPIA).

Who We Are

Pravoma Oral Care is a South African oral care brand founded by Dr Praise Makhubele-Frederick, a registered dentist. Our registered address is Cnr Kelvin Drive & Bowling Avenue, Sandton, Johannesburg, 2196.

Information Officer contact: support@pravomaoralcare.co.za

Information We Collect

We collect personal information you provide directly, including:

Name, email address, phone number and delivery address
Payment information (processed securely by our third-party payment provider, not stored by us)
Order history and purchase preferences
Communications you send us via email, contact forms or social media

We also collect information automatically, such as:

IP address, browser type and device information
Browsing behaviour on our site via cookies and similar technologies

Why We Collect It

We use your personal information to:

Process and deliver your orders
Communicate with you about your order, account or enquiries
Send marketing communications, where you have opted in
Improve our website, products and customer experience
Comply with legal and regulatory obligations

Legal Basis for Processing

We process your information based on your consent, the necessity of processing to fulfil a contract with you (your order), and our legitimate business interests, in accordance with POPIA.

Sharing Your Information

We do not sell your personal information. We may share it with:

Our courier partner BobGo to fulfil delivery
Our payment gateway provider PayFast to process payment
Service providers who support our website and operations, under confidentiality obligations

We do not share your information with third parties for their own marketing purposes.

Cookies

Our website uses cookies to enhance your browsing experience, remember your preferences and analyse site traffic. You can disable cookies through your browser settings, though this may affect site functionality.

Data Security

We take reasonable technical and organisational measures to protect your personal information against loss, unauthorised access, alteration or disclosure.

Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law.

Your Rights

Under POPIA, you have the right to:

Access the personal information we hold about you
Request correction or deletion of your information
Object to processing of your information for direct marketing
Withdraw consent at any time
Lodge a complaint with the Information Regulator of South Africa

To exercise any of these rights, contact us at support@pravomaoralcare.co.za.

Information Regulator

If you believe your rights under POPIA have been infringed, you may contact the Information Regulator: Website: www.justice.gov.za/inforeg Email: complaints.IR@justice.gov.za

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date.

Contact Us

Questions about this Privacy Policy can be sent to support@pravomaoralcare.co.za or +27 76 868 2657.